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Branding

Branding

The wordmark, the glyph, the icons and the one red, with download links and a few rules. Black, white, and red: it is not a large palette.

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Wordmark

Two versions of the same wordmark, one per background. The red letters stay red in both. Pick the one that can actually be read.

  • Bongbetic wordmark with dark text, on a light background

    On light backgrounds

    Dark text, red o and e. For white and pale backgrounds.

  • Bongbetic wordmark with white text, on a dark background

    On dark backgrounds

    White text, red o and e. For black and dark backgrounds.

Glyph

The B on its own, for places too small to spell the whole name.

  • Bongbetic glyph, a stylised B

    Glyph

    Black, vector, no background. Use it on light surfaces.

App icons

The glyph in white or black on a transparent background, at 192 and 512 pixels. Light and dark refer to the background they sit on, not the glyph.

  • Bongbetic icon, black glyph, on a light background

    For light backgrounds

    Black glyph.

  • Bongbetic icon, white glyph, on a dark background

    For dark backgrounds

    White glyph.

Colour

Black, white, and one red. The red is an accent: it marks something, it does not fill a button or flood a page.

  • Red

    #e11d2a

    Accent only. Underlines, marks, one thing worth noticing.

  • Black

    #000000

    Text and the base on light backgrounds.

  • White

    #ffffff

    Text on dark backgrounds, and the page itself.

Usage rules

Which one goes where

  • Dark-text wordmark on white and light backgrounds.
  • White-text wordmark on black and dark backgrounds.
  • If the background is in between, change the background.

Clear space

  • Leave at least the height of the letter b on every side. Nothing else goes in that space.
  • Do not shrink the wordmark below 96 pixels wide. Use the glyph or the icon instead.

Do not recolour

  • No new colours, gradients, outlines, shadows or glows.
  • Do not make the o and e any colour but red, and do not make the rest red.
  • Do not stretch, rotate, crop or redraw it. Scale it evenly and leave it alone.

Downloads

Every file on this page, one link each. PNG files are transparent; the glyph is SVG.

These files are for referring to Bongbetic. Using them to suggest an endorsement that does not exist is the other kind of use.

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